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Internet Future Authors: Jason Bloomberg, Scott Allen, Bob Gourley, Paul Miller, Solar VPS

Article

Microsoft Buys Danger Inc, Makers of the Sidekick Smartphone

Redmond giant accelerates its work "to create entertainment and communication experiences for consumers"

Microsoft has bought the company that created the Sidekick smartphone, Danger Inc. "The addition of Danger serves as a perfect complement to our existing software and services, and also strengthens our dedication to improving mobile experiences centered around individuals and what they like," said Robbie Bach, president of Microsoft's entertainment and devices division.

“Danger continues to provide an effortless and fun mobile experience for consumers,” said Henry R. Nothhaft, chairman and CEO, Danger Inc. “Now by combining our uncompromised application software and powerful back-end service with Microsoft, we can expand our innovative service offerings even further and take mobility to a new level.”

The acquisition will align Danger’s nearly 10 years of expertise in the mobile consumer space with Microsoft’s vision to provide innovative and compelling mobile experiences to a growing base of customers, said Microsoft in a statement announcing the agreement.

"Danger will further expand people’s mobile options by bringing a variety of established partnerships to the mix," said Bach.

Microsoft software can be found on more than 160 mobile phones made by more than 50 hardware partners, which are offered through more than 160 mobile operators around the world, he added.

Adding Danger to the Entertainment and Devices Division will provide Microsoft with additional assets and resources that will accelerate the company’s entry into the consumer space and complement the company’s focus on delivering innovative technologies and services that connect people’s entertainment and information, Bach said.


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