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The Future of the Internet

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Internet Future Authors: Jason Bloomberg, Scott Allen, Bob Gourley, Paul Miller, Solar VPS

Related Topics: Cloud Computing, Enterprise Mashups, Web 2.0 Magazine, Twitter on Ulitzer, The Future of the Internet, Facebook on Ulitzer, Marketing and Sales, The Social Media Guide, Java in the Cloud, McAfee News

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#EnterpriseSocial – Tagging the Expert Web

#EnterpriseSocial – Tagging the Expert Web

The #EnterpriseSocial tag refers to the use of social media within the enterprise, for purposes of enhanced collaboration and knowledge management, as enabled by Cloud Best Practices.

This is also known as Enterprise 2.0, and is a fairly well established term now, coined originally by Professor McAfee.

I thought I’d reinvent here to make a conversation topic, inspired mainly by the recent ‘Enterprise Social Search‘ software we identified recently, which will be showcased for the Drummond Report project.

Enterprise Social Search is such a powerful capability to include into an Enterprise 2.0 strategy for a number of reasons, namely:

Credibility indexing -

The “smarts” of the system comes from the usefulness rating to the reader. The more users ‘like’ a particular article, the more likely that article is to be useful to the needs of the search.

Medtagger is an example of a site built using this technology.

This is a site specifically for diabetes sufferers, highlighting the first and core feature – The ability to create subject matter forums, that create ‘gated communities’ so that you don’t have to sift through all the junk that general search engines return.

On top of this it enables users to then rank the content, a technique called ‘social ranking’, so that then when they are searching the catalogue of content, it further prioritizes it by this factor of usefulness.

This is one example scenario. The same principle could be applied to any community, making it an ideal traffic generator for portal sites, and it can also be leveraged internally for better knowledge management.

Additionally the technology can scan social media – Twitter et al, so that these mediums can also be searched this way, making it ideal social monitoring technique as well.

Ultimately this is about tapping a trend of the emerging “Expert Web” – The semantic web layer where people and raw content is tagged socially such that it becomes easier to discover within a context of subject matter collaboration.

More to follow on this – Stayed tuned to #EnterpriseSocial.

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The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net