The first Web 2.0 conference was held October 5-7, 2004 at the Hotel Nikko in
A lot has happened in the last five years like the theme “Web as
Platform” as a terminology is dead and has been replaced by “Cloud
In this year’s hype cycle for emerging technologies, Gartner has positioned
Web 2.0 under “Climbing the Slope of Enlightenment” and expects it to go
main stream in less than 2 years.
Personal Branding on Ulitzer
I read an article by an author on Ulitzer.com and was amazed at the
professional image it provided him. I immediately researched Ulitzer to see
if there was yet hope for me.
I am a technology blogger on the subject of mobile computing strategies. As
I was doing research I came across the author Ian Thain, a fellow mobile
computing blogger, who had a very professional website on Ulitzer
Professional envy motivated me to investigate this thing called Ulitzer.
Ian's website looked like he had spent a great deal of time and money on it... (more)
We tend to forget that 'There's nothing new, except that there's nothing
new.' Most especially we tend to forget that human beings have been
processing new experiences in terms of old ones for millennia. Permit me to
give you an example...
Many commentators, analysts, executives, and software developers so far
this year - as I write we are past midsummer's day, so the period I am
thinking of is now just over half a year long - have been processing the
arrival of what has been dubbed "Web 2.0" with sage prudence born of having
seen Web 2.0's bubble-like characteristics once before... (more)
2007 was undoubtedly the year of Social Networking, but what of 2008? Will
'08 be the year of "Unified Communications" or the year when CMS comes to
stand for "Community Management System" - or even "Collaboration Management
System"? Or will it be the year of a giga-merger, to beat the mere
mega-mergers of 2007?
As usual at the end of each year, SYS-CON has been informally polling its
globe-girdling network of software developers, industry executives,
commentators, investors, writers, and editors. As always, the range and depth
of their answers is fascinating, throwing light not... (more)
In a recent interview, while answering the question "What will the "new" PR
companies look like?" Fuat Kircaali says: "The new PR companies won't be
putting out press releases and won't be in the press release business. The PR
firm of the future will employ professional bloggers who will use social
media tools to get their message into the hands of their targeted audience.
The press release business already belongs to the Stone Age. The new PR game
will be played by rock star bloggers on brand new platforms and distribution
channels such as Ulitzer."
The caption reads "Steve A... (more)
Last week I received an email from Lindsey Miller at Ragan Communications. I
answered her questions for a story she was working on here.
The following is the full text of my reply to her on this subject.
What kinds of PR firm will survive the "fast-approaching new media
avalanche"? What steps will firms have to take to ensure that they make it
I know a lot of PR firms that are chasing new accounts among publicly traded
companies, which are seen as cash cows in the business. I also know a lot of
firms whose sales teams are larger than their s... (more)